I help nonprofits, campaigns, and leaders break through the noise.

I cut my teeth in growth marketing as part of the founding team of an direct-to-consumer impact startup. We sold ethically made jewelry that raised hundreds of thousands for causes and mobilized 100K+ changemakers to take action weekly. One of my favorite partnerships? Our collaboration with theSkimm to GOTV and fundraise for She Should Run.

Now I leverage those skills to support organizations working to ensure people’s well-being and dignity.

digital audits

Let's start at the beginning. With this audit, I'll review your platforms and current strategy to identify what's working – and what's not. Taking into account your organization's goals and team bandwidth, you'll receive a deep dive into your online presence, key strategic insights, and actionable recommendations.

I help you optimize your online presence.

Digital communications strategy

You know what you want to say. Or really – you know what you want people to hear. From honing in on your audience to building a content strategy, I'll help you make sure your message reaches and resonates with the right people.

I design strategies that get your message heard.

social media ads

Through targeted ad campaigns, I'll help your message reach the right audiences at the right time. Whether you're advocating for policy change, fundraising for your mission, or raising your profile, I design and manage campaigns that achieve your goals and deliver measurable results.

I create campaigns that convert.

metrics + analytics

You're an organization committed to impact, but aren't sure how your social media, email, or website are contributing to your work (or are they?). Through analyzing your organization's goals and digital presence, I'll help you identify key metrics to measure your digital impact and set up a workflow to track your progress. One-time analysis and ongoing support available.

I help your team quantify "doing good".

I’ve supported nonprofits from global to local — from analyzing digital performance metrics for World Central Kitchen to running social ads for TennGreen Land Conservancy’s fundraising initiatives. My advocacy portfolio includes managing digital strategy for the successful national effort to secure a $195M increase in federal funding for Opportunity Youth programs, digital organizing that activated more than 20,000 New Yorkers around police reform, and managing a national narrative program for progressive organizations.

My approach is informed by over a decade in multi-functional leadership roles, and my cross-sector experience across nonprofits, startups, and political campaigns. For more on my background, see my Linkedin.